From Strain to Sustainability: Impact of Job Demands and Job Resources on Employee Digital Wellbeing in Service Sector of Pakistan

Authors

DOI:

https://doi.org/10.29145/jmr.131.02

Keywords:

job demands, job resources, technostress, employee engagement, employee digital well-being

Abstract

The paper aims to test the results of job demands and job resources on employee digital wellbeing in the service sector of Pakistan, with technostress and employee engagement as the mediating factors. The research is grounded on the Job Demands-Resource model with purpose to explore the effects of digital workplace environment on the wellbeing of personnel in technology-based institutions/companies, the banking as well as IT industries. A time-lagged survey approach was adopted for data collection using questionnaires, 166 responses were included for the study after the responses were received in two waves. Data analysis was performed by the help of SPSS including Hayes PROCESS Macro. Conclusions showed, Job Demands have a substantial negative upshot on employee digital wellbeing, while job resources have a noteworthy positive influence on employee digital wellbeing. Job demands were absolutely related to technostress, while technostress was adversely related to employee digital wellbeing. Mediation analysis displayed, technostress partially mediated the association between job demands and employee digital wellbeing. Job Resources positively predicted employee engagement, while employee engagement positively predicted employee digital wellbeing. Moreover, employee engagement partially mediated the association between job resources & employee digital wellbeing. The discoveries maintained the JD-R theory as they showed that job demands acted as strain factors through technostress, while job resources acted as motivational factors through employee engagement. The research concludes that organizations in the digitally intensive service sector should strive to reduce digital demands while increasing positive work resources to improve employees' digital well-being.

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Published

2026-05-29

How to Cite

Maqbool, M., & Ahmad, A. (2026). From Strain to Sustainability: Impact of Job Demands and Job Resources on Employee Digital Wellbeing in Service Sector of Pakistan. Journal of Management and Research, 13(1), 22–47. https://doi.org/10.29145/jmr.131.02

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