Strengthening the Performance of SMEs Through Knowledge Management, Market Orientation and Competitive Environment
This study aims to proposes a framework for strengthening performance of SMEs. It was identified that knowledge management, market orientation, competitive environment and access to finance as an effective response of SMEs to the large firms for their survival. A model was developed with the help of extensive literature search and four propositions were exhibited with a graphical model. The framework of this study proposes Knowledge Management and Market Orientation have strong association with SMEs Performance. The model further proposes that Access to Finance and Competitive Environment serve as a contingency between the Knowledge Management and Market Orientation with SMEs Performance. This study significantly adds into the entrepreneurship literature and proposes a framework not tested before. The theoretical model has a wider applicability, and it can be used in any cultural context in general but specifically in the emerging economies.
Copyright (c) 2021 khansa masood chandio, Muhammad Rizwan
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