The Effects of Covid-19 Pandemic on Purchasing Habits of Kaduna State Citizens
Abstract
Due to the COVID-19 pandemic and the resultant lockdown, consumers around the globe are facing difficulty in purchasing essential goods. This study examined the effect of the COVID-19 pandemic on the purchasing habits of Kaduna state citizens. For this purpose, it adopted an exploratory research design and concluded that the COVID-19 pandemic has a significant negative impact on the purchasing habits of Kaduna State citizens in terms of fast-moving consumer goods. The study recommended that the Kaduna state government and its private sector should employ flexible supply chain strategies in order to ensure effective and efficient distribution of goods and services for the benefit of consumers.
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Copyright (c) 2022 Hadiza Saidu Abubakar, Ogwo E Ogwo
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