EVALUATING THE IMPACT OF LOGISTICS MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE OF JUMIA COMPANY IN NIGERIA
Abstract
The current study comprehensively investigated the impact of logistics management practices adopted by Jumia digital logistics management company in Nigeria on the overall performance of the company. The study elicited primary data from 768 respondents with the help of online Google Forms. Moreover, the research also surveyed two distinct categories of participants, comprising 384 Jumia customers and 384 Jumia staff members. It employed SPSS Amos to analyze the collected data to construct a Structural Equation Model (SEM). The estimated results showed that all the four dimensions of logistics management– namely, inventory management (IVM), warehousing (WHS), transport logistics (TPL), and information flow management (INF) exert positive and significant impact on Jumia's organizational performance. Furthermore, the study also evaluated the impact of each logistics management practice on Jumia's performance indicators, which encompasses customer satisfaction (CUS), expansion of market share (MKS), and reduction of costs (COM). It also determined that, each of the logistics management practices has a positive
influence on all three organizational performance indicators, with the exception of TPL, which did not yield minimum cost. The study also identified a limited distribution of warehousing facilities across Nigeria for
Jumia. Consequently, it recommended that Jumia-Nigeria should expand its warehousing network nationwide. Moreover, the study sued for enhanced internet-based information flow management with tangible mass media channels, such as handbills. Lastly, it underscored the need for logistics
management companies to employ diverse strategies, given their complementary nature, to collectively enhance the company's overall performance
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Copyright (c) 2024 Victor Ushahemba Ijirshar, Emmanuel Aondongusha Asue, Joseph Tarlumun, Er Jay Adudu
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