FOGARTY, David. Evolving from the Use of P-Values to Multi-Armed Bandits Algorithms for Marketing Analytics. Journal of Quantitative Methods, [S. l.], v. 8, n. 2, 2024. DOI: 10.29145/jqm.82.05. Disponível em: https://ojs.umt.edu.pk/index.php/jqm/article/view/1491. Acesso em: 6 aug. 2026.