1.
Bhatti A, Fiaz M. Exploring the Effects of Celebrity Endorsement in Electronic Media Advertisements on Purchasing Behaviour of Citizens of Sargodha City. JMR [Internet]. 30Jun.2016 [cited 25Apr.2024];3(1):1-7. Available from: https://ojs.umt.edu.pk/index.php/jmr/article/view/197