1.
Bhatti AK, Fiaz M. Exploring the Effects of Celebrity Endorsement in Electronic Media Advertisements on Purchasing Behaviour of Citizens of Sargodha City. JMR [Internet]. 2016 Jun. 30 [cited 2026 Jun. 24];3(1):1-17. Available from: https://ojs.umt.edu.pk/index.php/jmr/article/view/197