Siddique, Adnan, Adnan Nazir, Sabahat Adnan, and Muhammad Aamir Duryab. “Role of Human Capital in Market Orientation – Innovation Relationship”. Journal of Management and Research 8, no. 1 (June 23, 2021): 69–98. Accessed August 18, 2026. https://ojs.umt.edu.pk/index.php/jmr/article/view/564.