BHATTI, Adnan Khaliq; FIAZ, Mehwish. Exploring the Effects of Celebrity Endorsement in Electronic Media Advertisements on Purchasing Behaviour of Citizens of Sargodha City. Journal of Management and Research, [S. l.], v. 3, n. 1, p. 1–17, 2016. DOI: 10.29145/jmr/31/0301003. Disponível em: https://ojs.umt.edu.pk/index.php/jmr/article/view/197. Acesso em: 23 jun. 2026.