ANAM, Hera; FAIZ, Rafia. An Empirical Examination of Brand Loyalty via Customer Delight in Pakistan. Journal of Management and Research, [S. l.], v. 3, n. 1, p. 1–28, 2016. DOI: 10.29145/jmr/31/0301002. Disponível em: https://ojs.umt.edu.pk/index.php/jmr/article/view/196. Acesso em: 14 jun. 2026.