AMJAD, Muhammad Yasir; AZHAR, Tashfeen Mahmood. Role of Customer Participation in Technology Innovation in Higher Education Institutions (HEIs): A Qualitative Study on Value Co-Creation and Co-Destruction. Journal of Management and Research, [S. l.], v. 10, n. 1, p. 1–25, 2023. DOI: 10.29145/jmr.101.01. Disponível em: https://ojs.umt.edu.pk/index.php/jmr/article/view/1636. Acesso em: 14 jun. 2026.