SAEED, Farwa; JABEEN, Nasira; SALMAN, Yaamina. Towards Effective Co-creation of Value: Case Study of a Public University of Pakistan. Journal of Management and Research, [S. l.], v. 9, n. 1, 2022. DOI: 10.29145/jmr/91/07. Disponível em: https://ojs.umt.edu.pk/index.php/jmr/article/view/1395. Acesso em: 17 jun. 2026.