Amjad, M.Y. and Azhar, T. 2023. Role of Customer Participation in Technology Innovation in Higher Education Institutions (HEIs): A Qualitative Study on Value Co-Creation and Co-Destruction. Journal of Management and Research. 10, 1 (Jun. 2023), 1-25. DOI:https://doi.org/10.29145/jmr.101.01.