| Review | Open Access |
|---|
Impression Management Theory as a Panacea for Public Budgeting Process |
|---|
Muhammad Irfan Javaid1*,
Muhammad Imran Farooq2 , and
Muhammad Raza Iqbal3
1Emerson University, Multan, Pakistan
2University of Southern Punjab, Multan, Pakistan
3COMSATS University Islamabad, Vehari Campus, Pakistan
The research question addressed in this study is: How can directed graph visualization enhance the understanding, communication, and evaluation of resource allocation in public budgeting? This study employs the impression management theory, i.e., data visualization tools, in order to better understand the public budgeting preparation process for the stakeholders. The study uses an effective graphical technique, i.e., the DiGraph, for effectively allocating the public resources, where the edges have a direction of flow, representing the one-way relationship among the nodes, i.e., objectives, activities (and sub-activities, if any), resources (and sub-resources, if any), and costs of resources in amount (in monetary unit, like US$) (and cost of sub resources, if any), thereby revealing what elements of the budget structure are most sensitive to funding changes. Based on the amount (US$), it is easily understandable for the stakeholder, that the directed sub-graphs show which sub-resource cost (US$) and resource cost (US$) can be reduced, which sub-resource cannot be financed, resource cannot be financed, sub-activities may need to be discontinued, and activities need to be discontinued, and lastly, which objective is entirely/partially not attainable because of the substantial cuts of funds from the federal or other funding agencies, like state or provincial. The key indicative result of this study showed that the objective (O3, improve the health literacy) became only partially feasible when costs of resources had been cut off (i.e. by more than 40%), demonstrating that the data visualization tool’s ability to project the practical consequences of funding constraints from funding agencies. This study also emerged as an analytical and graphical technique that enables the stakeholders to predict the budgetary outcomes, prioritize key components, and support more viable and evidence-based public budgeting.
*Corresponding author: [email protected]
The history of budgeting dates back to ancient civilizations, with evidence of budgeting practices found in the records of Pharaohs, Greek city-states, and Roman empires (Webber & Wildavsky, 1986). However, modern budgeting began to take shape in the late 19th century, with the "Cameralist" approach in Germany, which emphasized the importance of budgeting in public administration (Premchand, 1989). In the early 20th century, the modern "Executive Budget" system was introduced in the United States, giving the President greater control over budgeting (Christensen, 2012). The 1920s saw the rise of "Scientific Budgeting," which aimed to apply scientific principles to budgeting, the methods were performance, planning-programming, and zero-based budgeting (Timney, 1995).
Based on these foundational developments, subsequent decades go through the refinement of budgeting tools and techniques becoming more systematic, program-oriented, and analytically driven approaches (Novick, 1967). In the post-World War II period, the introduction of "Program Budgeting" focused on allocating resources to specific programs and activities (Moser, 1975). The 1960s and 1970s emerged as "Planning-Programming-Budgeting," which integrated budgeting with strategic planning (Kantik, 1993). However, "Zero-Based Budgeting" requires justification for every budget item (Ibrahim, 2019). In recent years, there has been a shift towards more flexible and adaptive budgeting approaches, such as "Rolling Budgeting" and "Activity-Based Budgeting" (Serol, 2021). Throughout its history, budgeting has evolved in response to changing economic, political, and social contexts, reflecting the ongoing quest for more effective and efficient resource allocation (Becker et al., 2016).
However, regardless of these improvements in budgeting techniques, their practical application remains to face substantial constraints (Cardoş, 2014). Although more sophisticated methods of public budgeting have been developed, many challenges remain, like, a) uncertainty in the revenue: unpredictable revenue streams make it difficult to accurately forecast the public budget (Rodgers & Joyce, 1996); b) decision making complexity: public budgeting involves complex decisions, multiple stakeholders, and conflicting priorities (Morgan, 2017); c) generally political: public budgeting is inherently political, leading to potential biases and inefficiencies (Schick, 2003); d) inefficient allocation of resources: public budget resources may not be allocated optimally due to inadequate data or analysis (Asante & Zwi, 2009); e) transparency lackness: public budget processes can be opaque, hindering accountability and public participation (Harrison & Sayogo, 2014); f) fiscal discipline: governments may struggle to maintain fiscal discipline, leading to budget deficits and debt (Eslava, 2011); g) inadequate performance measurement: insufficient performance metrics make it difficult to evaluate public budget effectiveness (Spekle & Verbeeten, 2014) and many more.
Given these persistent challenges, there is a still need to develop new analytical tools or to incorporate the existing ones that not only represent financial information more transparently but also support clearer interpretation and decision-making (Tomar & Periyasamy, 2023). Therefore, the impression management theory motivated us to use graphs in public financial literature because the human perceptions are affected by the graphical attributes (Beattie & Jones, 2008), explains pictorial choices can subtly increase the financial outcomes, that’s why this study considered that DiGraphs as a tool that can help the official of governments in communicating financial information. This study used the modern mathematical graph theory approach. It developed directed graphs and sub-graphs to address the above-stated difficulties and help the stakeholders visualize complex relationships to reduce the political bias (Fischer et al, 2020), identify critical vertices and edges of resource allocation to analyze the proper resource allocation (Henriksson, n.d.), address the uncertainty in the revenue (Tillman et al., 2015), graphically communicate complex information (Albers, 2015), address the fiscal discipline (Obeng & Aazam, 2025), identify potential risks due to fund cuts (Ribeiro et al., 2019), improve the transparency (Faisal et al., 2024), adequate performance measurement (Lee & McGreevey, 2002), and support decision-making (Zacks & Franconeri, 2020). By applying DiGraphs tool within the NetworkX framework, the study provides a visual and analytical tool to map complex relationships between objectives, activities (sub-activities), resources (sub-resources), and costs of resources (sub-costs of resources), enabling stakeholders to make prudent decisions under budget limitations and constraints. This approach not only improves fiscal discipline and accountability but also supports strategic resource prioritization (Snyder et al., 2021), particularly in scenarios involving significant funding cuts (Ribeiro et al., 2019). Ultimately, this study tries to contribute to the practical advancement of public budgeting process by bridging the gap between technical tools and program objectives, by fostering effective collaboration and community engagement.
There remains a need for practical solutions in public budgeting and addresses the research question that is: How can directed graph visualization enhance the understanding, communication, and evaluation of resource allocation in public budgeting? This study adopts a graph-based approach, i.e., DiGraph, that not only enhances the data visualization, but also has the clear interpretation, and vibrant decision-making in public budgeting process. The study also assumes that stakeholders, including political and administrative decision-makers, possess the capacity to utilize, examine understand and interpret these graphical representations to make informed budgetary decisions under varying funding scenarios. It further assumes that the hypothetical data (i.e., computational based research) is used to reflect and understand the real-world public sector budgeting dynamics, allowing for general insights in detail. Lastly, it also assumes stable external conditions, such as consistent government policies and funding patterns, to ensure the reliability of the proposed budgeting model, which this study is going to address. Section 2 describes the literature review; Section 3 clarifies the budgeting process; Section 4 explicates the scenario based on hypothetical data; Section 5 illuminates the directed graph (DiGrpaph) methodology as a tool, i.e., how to use in public budgeting process; Section 6 make clear propositions based on scenarios; last, the conclusion is justified in section 7.
In the early twentieth century, a surge in government expenditure, resource scarcity, and corruption sparked a significant debate among public policymakers on developing a public budget (Tanzi & Schuknecht, 2000). This historical context, crucial for understanding the evolution of public budgeting methods, is rich in information and provides a comprehensive understanding of the subject (Jilani, 2025). The emergence of technical tools was noted, but they lacked theoretical evidence (Pilegge, 1997). Early twentieth-century researchers argued that government department operations were akin to non-public sector organizations, focusing on improving technical methods (Gulick & Urwick, 1937). However, the primary focus was on administrative rationality rather than theoretical development (Padgett, 1980). The researchers concentrated on the question, “How should budgeting be done?” and neglected the questions, “What is budgeting?” and “Why should budgeting be done?” (Gibran & Sekwat, 2009).
Different reforms started in the 1900s, developed and improved according to the criticism received by researchers or technocrats for the budgeting process (Berland & Chiapello, 2009). The development of the Budgeting and Accounting Act of 1921 only focused on the significant control of the development of the line-item budgeting and budgeting decision process that led to the development of a top-down method of public budgeting (Gibran & Sekwat, 2009). The major criticism generated by this method is that it does not address the purpose or function of the budgeting expenditure (Hyde, 2002). Further, this method is not linked with the program objectives and does not help choose alternative resource allocation (Pilegge, 1997).
Due to the continuous shortcomings of the top-down method of public budgeting, the Hoover Commission of 1949 proposed a new method named performance-based budgeting (Ho, 2018). This technique assisted line managers and focused on citizens' roles in identifying government activities that lead to operational efficiency (Pilegge, 1997). However, criticism emerged that this method still lacked the 2W’s questions, which refer to 'What is budgeting?' and 'Why should budgeting be done?', and the behavioral aspects of developing the public budget (Gibran & Sekwat, 2009).
The above criticism led to the replacement of performance-based budgeting with program-based budgeting (Stratan & Manole, 2017). The rationale behind program-based budgeting is to link with the government's goals and objectives to enhance decision-making (Pilegge, 1997). Verploegh et al. (2022) criticized program-based budgeting as complex in adoption and challenging to implement in diverse government organizations requiring long-term commitment (World Bank, 2021). Program-based budgeting was further improved and replaced with zero-based budgeting to enhance the involvement and ability of more than one decision-maker to recommend the different spending levels for each program (Hwang, 2020). Allen and Clifton (2023) criticized zero-based budgeting developed by Otten (1978) regarding clarity, which requires a different level of detail to create and makes it difficult for policymakers to achieve the objective.
All the reforms focused on developing the appropriate budgeting practices based on societal changes, underscoring the importance of being aware of the broader context (Guzmán, 2024). Budgeting practices are more highlighted in literature than budgeting theories (Kenno et al., 2018). Much criticism is reported about budgeting theories (Batt, 2025). Past studies detailed the criticism:
Table 1
Critique on Budgeting Theories
|
Author(s) |
The criticism |
|---|---|
|
Koven (1999) |
The development of public budgeting based on a top-down approach, which is rooted in political culture |
|
Snider (2000) |
The hindrance of administration for the development of budgeting theory, i.e., narrow rationalist approach |
|
Pulkkinen et al. (2024) |
The organizational hierarchy and structure are the hindrance of the development of budgeting theory |
|
Doherty et al. (2024) |
The behavior of participants of the budgeting process and the political culture leads to incremental model, becoming the limitation. |
|
Perez et al. (2024) |
The median voter model of public budgeting assumed the interaction of voters, politicians and outcome of budget, failed to address the diversity and heterogeneity in the preferences |
|
Schmidt (2024) |
The allocation of political decision-makers allocates the limited resources to maximize the utility, i.e., the public choice model, but ignored the cognitive biases and institutional laws |
The above table has summarized the key critiques of existing public budgeting theories, based on structural, behavioral, and institutional limitations addressed by different researchers. Concurrently, all these criticisms demonstrated that the existing traditional models, i.e., top-down, incremental, or based on median voter and public choice frameworks, cannot explain the complex relationship, diversity, and cognitive biases of real-world budgeting processes. Therefore, there is still need for new budgeting tools and approaches that can better capture the interactions among stakeholders, organizational structures, and resource allocation decisions (Kohzad, 2024).
To address these limitations and improve stakeholder understanding, tools like directed graphs can be applied within the framework of impression management to enhance transparency, communication, and decision-making in public budgeting (Gagné et al., 2022; Sari & Muslim, 2023; Olaoye & Oluyori, 2024). Impression management theory (IMT), a theory introduced by Goffman (1959), is a complex and multifaceted phenomenon with significant implications for individuals and organizations. Merkl-Davies and Brennan (2007) argued that management uses IMT to communicate with stakeholders and manage their perceptions. They also suggested that firms engage in IMT by emphasizing good news and using performance attributions. This theory provides a valuable lens for understanding the dynamics of public budgeting (Gomes et al., 2023) and affects the transparency and accountability of the budgeting process (Natision et al., 2022). According to Arndt and Bigelow (2000), the management and officials of public sector organizations used this theory to utilize and secure the resources, adequately justify the expenditures, and, ultimately, maintain the public's trust. Like other tools, directed graphs in public finance are considered impression management (Beattie & Jones, 2008).
By integrating the IM with Di-graph, cognitive biases will reduce, which prevent people from understanding the theoretical and practical aspects of public budgeting (Overmans, 2024). Based on the above-cited criticism, there is a gap in public budgeting theoretical evidence and technical tools. Despite having prevailing techniques, there is still room for developing the budgeting technique, i.e. visualization tool, which is more advanced and easier to understand for stakeholders to address the persistent challenges such as political bias, revenue uncertainty, and inefficient resource allocation. This study will try to fill the gap by using the directed graphs to develop the relationship between objectives, activities, resources, and its related costs and link the program objectives with the choices of alternative resource allocation. This study will use a graphical technique based on the questions to be addressed to use public resources effectively for the public good and support political and administrative decision-makers to improve transparency and strengthen fiscal discipline.
Budgeting ProcessDeveloping an organizational budget requires addressing a series of key questions through collective discussion and analysis. Management Accounting for Non-Governmental Organizations Mango (2009) stated the six different questions that are part of the budgeting process. These questions are further explained and modified as per the required context for further understanding related to the public budgeting process:
What are the Objectives of the Organization?This question defines one or multiple objectives of the organisation that should be aligned with the nature of the business, as stated in the memorandum of association or notes to the accounts of the financial reports, like reducing the incidence of chronic diseases such as diabetes and hypertension by 20% within one year, and many others mentioned in the next section.
What Activities/Sub-activities will be Involved in Achieving These Objectives?This question defines the activities the organization performs on a day-to-day basis that should be aligned with its objectives, such as health screening and monitoring, as well as many others mentioned in the next section. These activities are subdivided into sub-activities, like conducting monthly health screening events for diabetes, hypertension, and obesity.
What Resources/Sub-resources will be Needed to Perform These Activities?This question defines the resources required to perform the various activities specified in the previous question. The resources may be human resources, material resources, facilities, or other resources. The different subcategories are described further, such as healthcare professionals (doctors, nurses, dietitians) for screenings and workshops, and many others are mentioned in the next section.
What will be the Costs of these Resources/Sub-resources?This question describes the estimated costs of each resource required to perform day-to-day operations, such as personal, material, facility, or miscellaneous costs. Under each resource cost, further subcategories of resources have been defined, like salaries for healthcare professionals or salaries for the administrative staff, and many others mentioned in the next section.
Where will the Funds Come From?This question explains the source of funding, which includes internal funding by the stockholders in the case of private firms, initial public offerings in the case of public firms, debts from financial institutions, or grants or funds in the case of non-governmental organizations (NGOs) or public sector organizations. However, for the government or public sector organizations, a significant portion of funds depends on grants from the government. The other fund's sources may be donations from non-profit organizations (NPOs) or sponsorships from the corporate sector, donations from local businesses, or fundraising events from the community. These funds are for specific projects.
Is the Result Realistic?The last question is about the post-year review before the start of the new budgeting process for the next year. This process is based on the variance analysis, either favorable or unfavorable variance, and directed by management to further need for changes in objective, activity/sub-activity, resources/sub-resources, and cost of resources/sub-resources of the organization.
ScenarioThe hypothetical scenario is developed based on the above-stated questions to draw the Directed Tree Graphs in the NetworkX:
Organization Name: ABC Community Health Improvement Initiative
Location: City, Country
Objectives of the OrganizationThe primary objective of the ABC Community Health Improvement Initiative is to enhance the overall health and well-being of the community by addressing key health issues and improving access to healthcare services. The specific objectives include:
Objective 1 (O1). Reduce the incidence of chronic diseases such as diabetes and hypertension by 20% within one year.
Objective 2 (O2). Increase access to preventive health services for underserved populations by establishing community health fairs and mobile clinics.
Objective 3 (O3). Improve health literacy among community members by conducting educational workshops and distributing informational materials.
Activities/Sub-activities Involved in Achieving ObjectivesTo achieve the objectives, the following activities will be undertaken:
Activity 1 (A1): Health Screening and Monitoring.A1.1. Conduct monthly health screening events for diabetes, hypertension, and obesity.
A1.2. Establish mobile clinics to provide routine check-ups in remote areas.
Activity 2 (A2): Health Education and Awareness.A2.1. Organize weekly workshops on nutrition, physical activity, and disease prevention.
A2.2. Distribute pamphlets and brochures on healthy lifestyle practices.
Activity 3 (A3): Collaboration and Partnerships.A3.1. Partner with local healthcare providers to offer free consultations and treatments.
A3.2. Work with schools to implement health education programs for students.
Activity 4 (A4): Community Engagement.A4.1. Form community health committees to gather feedback and promote participation.
A4.2. Launch social media campaigns to raise awareness about health issues.
Resources/sub-resources neededTo perform these activities, the following resources will be needed:
Resources 1 (R1): Human Resources.R1.1. Healthcare professionals (doctors, nurses, dietitians) for screenings and workshops.
R1.2. Administrative staff for coordination and logistics.
R1.3. Volunteers for community outreach and event management.
Resources 2 (R2): Material Resources.R2.1. Medical supplies (testing kits, vaccines, first-aid kits).
R2.2. Educational materials (brochures, posters, digital content).
R2.3. Equipment for mobile clinics (vans, medical devices).
Resources 3 (R3): Facilities.R3.1. Venues for health fairs and workshops (community centers, schools).
R3.2. Office space for administrative activities.
Cost of Resources/Sub-resources
Below is a hypothetical estimated budget breakdown for the project, as shown in Table 2 (which is in US Dollars):
Cost 1 (C1): Personnel Costs ($210,000).C1.1. Salaries for healthcare professionals (70% for chronic diseases & 30% for mobile clinics): $150,000
C1.2. Salaries for Administrative staff (50% for chronic diseases, 35% for mobile clinics, 15% for health literacy): $50,000
C1.3. Volunteer training and stipends (40% for weekly workshops, 30% for distribution of pamphlets, 30% for programs for schools): $10,000
Cost 2 (C2): Material Costs ($90,000).C2.1. Medical supplies (70% for chronic diseases & 30% for mobile clinics): $40,000
C2.2. Educational materials (50% for healthy lifestyle practices, & 50% for programs for schools): $15,000
C2.3. Mobile clinic equipment: $35,000
Cost 3 (C3): Facility Costs ($70,000).C3.1. Office rentals: $40,000
C3.2. Venue expenses (50% for weekly workshops, & 50% for programs for schools): $20,000
C3.3. Office expenses: $10,000
Cost 4 (C4): Miscellaneous Costs ($25,000).C4.1. Marketing and promotions (50% for healthy lifestyle practices, & 50% for programs for schools): $15,000
C4.2. Transportation and logistics (50% for chronic diseases and 50% for mobile clinics): $10,000
Table 2
Detail of Cost of Resources
|
Cost Code |
Description |
Amount ($) |
|---|---|---|
|
C1.1 |
Salaries for healthcare professionals |
150,000 |
|
C1.2 |
Salaries for Administrative Staff |
50,000 |
|
C1.3 |
Volunteer training and stipends |
10,000 |
|
C2.1 |
Medical supplies |
40,000 |
|
C2.2 |
Educational materials |
15,000 |
|
C2.3 |
Mobile clinic equipment |
35,000 |
|
C3.1 |
Office rentals |
40,000 |
|
C3.2 |
Venue rentals |
20,000 |
|
C3.3 |
Office expenses |
10,000 |
|
C4.1 |
Marketing and promotions |
15,000 |
|
C4.2 |
Transportation and logistics |
10,000 |
|
Total Estimated Budget |
$ 395,000 |
|
Sources of Funding
The funds for this organization will come from multiple sources and are also hypothetical, are stated below Table 3:
Table 3
Detail of Sources of Funding
|
Funding Code |
Description |
Amount ($) |
|---|---|---|
|
F1 |
Government Grants |
190,000 |
|
F2 |
Non-Profit Organizations |
100,000 |
|
F3 |
Corporate Sponsorships |
50,000 |
|
F4 |
Community Fundraising Events |
30,000 |
|
F5 |
Donations from Local Businesses |
25,000 |
|
Total Amount of Funding |
$ 395,000 |
|
The success of the Community Health Improvement Initiative is realistic, provided the following conditions are met:
The use of graphs in finance is considered as impression management (Beattie & Jones, 2008), explains pictorial choices can delicately increase the financial outcomes, that’s why this study considered that DiGraph as a tool that can help the official of governments to communicate financial information. Directed graphs, also known as DiGraph, are a versatile and powerful tool in graph theory, where edges have direction, indicating a one-way relationship between nodes (West, 2001). A DiGraph(G) ( ) has a pair (V, E), where (V={v_1,v_2,……v_n,}) is a set of vertices (or nodes) and (E⊆V X V) is a set of ordered pairs of vertices called directed edges (or arcs) (Diestel, 2017). Each directed edge (u, v) indicates a connection from vertex (u) to vertex (v). Its representation through adjacency matrices allows for efficient analysis and computation. An adjacency matrix is a square matrix where the entry at row i and column j represents the weight or presence of an edge from vertex i to vertex j. The entry is typically set to zero if there is no edge between the vertices (Cormen et al., 2009).
Consider a graph (G) with vertices (V = {A, B, C, D, E, F, G, H}) and directed edges (E = {(A, B), (B, C), (C, D), (D, E), (E, F), (F, G), (G, H)}). Each edge is represented as an ordered pair (u, v), where u is the starting vertex (tail), and v is the ending vertex (head). The order of (u, v) matters, distinguishing it from (v, u), thereby encoding directionality (West, 2001). The adjacency matrix (A) for this graph is:
In this matrix:
Python 3.10 software is used to develop the DiGraph in NetworkX using the matrix mentioned in Appendix. This study is computational in nature, as it employs graph-based modeling to simulate relationships among objectives, activities, resources, and costs, enabling the identification of potential inefficiencies and improving the interpretability of budgetary structures.
Directed Graphs for Each ObjectiveThe concept of directionality in DiGraphs introduces an asymmetry in the relationships between vertices, distinguishing them fundamentally from undirected graphs where edges are bidirectional by default. This feature is critical for modeling the public budgeting processes because it clearly defines the flow of each objective to its costs is US$, this directionality is crucial and shows the path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
The DiGraphs for three (3) objectives based on the matrix (in Appendix) using Python 3.10 are shown in Figure 1, Figure 2, and Figure 3. This directional flow allows stakeholders to trace each budget item from high-level objectives down to specific expenditures (in US$), ensuring that relationships among objectives, activities, and resources are transparent and easily interpretable. This structured-visual approach optimized the understanding, strengthened the analysis, assisted in decision-making for public budgeting and accountability in public financial management.
Figure 1
Directed Graph of Objective 1

Figure 2
Directed Graph of Objective 2

Figure 3
Directed Graph of Objective 3

The directed sub-graphs based on objective 1 (O1) show the directionality of resources and cost in a below systematic manner and the stepwise flow path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
These directed sub-graphs are developed based on relationships r1 to r6 of the matrix that are presented in ppendix I and implemented by using the Python 3.10 software, as shown in Figure 4. By visualizing the directionality of resource allocation, this technique allows stakeholders to track that how objective 1 (O1) is linked to related activities (A1), linked to related sub-activities (A1.1), linked to related resources (R1, R2 & R3), linked to related sub resources (R1.1, R1.2, R2.1 & R3.2), linked to associated costs of each resource (C1, C2, C3 & C4) and linked to associated sub-resource costs (C1.1, C1.2, C2.1, C3.1, C3.3 & C4.2), providing a clear and actionable visualization of budgetary flows. This structured-visual approach optimized the understanding, strengthened the analysis and assisted in decision-making for public budgeting.
Directed Sub-Graphs for the Objective 2The directed sub-graphs based on objective 2 (O2) show the directionality of resources and cost in a below systematic manner and the stepwise flow path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
These directed sub-graphs are developed based on relationships r7 to r13 of the matrix that are presented in Appendix and implemented by using the Python 3.10 software, as shown in Figure 5. By visualizing the directionality of resource allocation, this technique allows stakeholders to track that how objective 2 (O2) is linked to related activities (A1, A3 & A4), linked to related sub-activities (A1.2, A3.1 & A4.1), linked to related resources (R1 & R2), linked to related sub resources (R1.1, R1.2, R2.1 & R2.3), linked to associated costs of each resource (C1, C2 & C4) and linked to associated sub-resource costs (C1.1, C1.2, C2.1, C2.3 & C4.2), providing a clear and actionable visualization of budgetary flows. This structured-visual approach optimized the understanding, strengthened the analysis and assisted in decision-making for public budgeting.
Directed Sub-Graphs for the Objective 3The directed sub-graphs based on objective 3 (O3) show the directionality of resources and cost in a below systematic manner and the stepwise flow path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
These directed sub-graphs are developed based on relationships r14 to r25 of the matrix that are presented in Appendix and implemented by using the Python 3.10 software, as shown in Figure 6. By visualizing the directionality of resource allocation, this technique allows stakeholders to track that how objective 3 (O3) is linked to related activities (A2, A3 & A4), linked to related sub-activities (A2.1, A2.2, A3.2, A4.1 & A4.2), linked to related resources (R1, R2 & R3), linked to related sub resources (R1.2, R1.3, R2.2 & R3.1), linked to associated costs of each resource (C1, C2, C3 & C4) and linked to associated sub-resource costs (C1.2, C1.3, C2.2, C3.2 & C4.1), providing a clear and actionable visualization of budgetary flows. This structured-visual approach optimized the understanding, strengthened the analysis and assisted in decision-making for public budgeting.
Figure 4
Directed Sub-Graphs of Each Row of Objective 1
(r1)
(r2)
(r3)
(r4)
(r5)
(r6)
Figure 5
Directed Sub-Graphs of Each Row of Objective 2
(r7)
(r8)
(r9)
(r10)
(r11)
(r12)
(r13)
Figure 6
Directed Sub-Graphs of Each Row of Objective 3
(r14)
(r15)
(r16)
(r19)
(r17)
(r18)
(r20)
(r21)
(r22)
(r23)
(r24)
(r25)
The directed sub-graphs based on personal costs (C1) show the flow and directionality of budgetary allocations along with the path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
The personal costs (C1) are further divided further into three (3) sub-categories, i.e., salaries for healthcare professionals (C1.1), salaries of administrative staff (C1.2), and volunteer training and stipends (C1.3). The directed sub-graphs not only follow the stated path but also defined the personal sub-costs associated with which relevant objective, as shown in Figure 7, providing a clear structured-visual approach that how the relevant resources are allocated, for understanding, strengthened the analysis and assisted in decision-making for public budgeting.
Directed Sub-Graphs Based on Material CostsThe directed sub-graphs based on material costs (C2) show the flow and directionality of budgetary allocations along with the path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
The material costs (C2) are divided further into three (3) sub-categories, i.e., medical supplies (C2.1), educational materials (C2.2), and mobile clinic equipment (C2.3). The directed sub-graphs not only follow the stated path but also defined the material sub-costs associated with which relevant objective, as shown in Figure 8, providing a clear structured-visual approach that how the relevant resources are allocated, for understanding, strengthened the analysis and assisted in decision-making for public budgeting.
Directed Sub-Graphs Based on Facilities CostsThe directed sub-graphs based on facilities costs (C3) show the flow and directionality of budgetary allocations along with the path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
The facilities costs (C3) are divided further into three (3) sub-categories, i.e., office rentals (C3.1), venue expenses (C3.2), and office expenses (C3.3). The directed sub-graphs not only follow the stated path but also defined the facilities sub-costs associated with which relevant objective, as shown in Figure 9, providing a clear structured-visual approach that how the relevant resources are allocated, for understanding, strengthened the analysis and assisted in decision-making for public budgeting.
Directed Sub-Graphs Based on Miscellaneous CostsThe directed sub-graphs based on miscellaneous costs (C4) show the flow and directionality of budgetary allocations along with the path is:
objective → activity → sub-activity → resource → sub-resource → cost of resource → cost of sub-resource → amount in USD.
The miscellaneous costs (C4) are divided further into two (2) sub-categories, i.e., marketing and promotions (C4.1) and transportation and logistics (C4.2). The directed sub-graphs not only follow the stated path but also defined the miscellaneous sub-costs associated with which relevant objective, as shown in Figure 10, providing a clear structured-visual approach that how the relevant resources are allocated, for understanding, strengthened the analysis and assisted in decision-making for public budgeting.
Figure 7
Directed Sub-Graphs based on Personal Costs
(C1.1)
(C1.2)
(C1.3)
Figure 8
Directed Sub-Graphs based on Material Costs
(C2.1)
(C2.2)
(C2.3)
Figure 9
Directed Sub-Graphs based on Facilities Costs
(C3.1)
(C3.2)
(C3.3)
Many public sector organizations' funds are based on government grants (Alford & O’Flynn, 2012). The maximum chances to cut the funds for such public sector organizations in the federal government in the name of the austerity drive are unprecedented decisions that lead to job losses and a substantial decrease in the service level (Bracci et al., 2015). Based on this logic, there is a maximum chance that the public sector organization will have to forgo its objective/s or activity/es because of limited resources.
In this scenario, if the government cuts the financial budget for any significant/ insignificant reason, how does the public sector organization survive by prioritizing the organization's objectives based on the cut of the fund? The DiGraphs will help track down the vertices and edges that lead to achieving the objective of the public sector organization. The three (3) different hypothetical scenarios are developed to understand the application of DiGraphs in the case of public sector budgeting, as shown in Table 4:
Table 4
Scenarios for DiGraphs
|
Scenarios |
Range of Amount, Cut from funds |
|---|---|
|
S1 |
Less than $50,000 or less than 12.5% |
|
S2 |
greater than $50,000 to $100,000 or greater than 12.5% to 25% |
|
S3 |
greater than 180,000 or greater than 45% |
In scenario 1 (S1), if the government cuts the financial budget by less than $50,000 or less than 12.5%, i.e., no fund support from corporate sponsorships (F3 = $50,000), the public sector organization will survive by prioritizing its objectives based on the cut in the fund's amount of $50,000. The directed sub-graphs r19-r25, show the directionality and the path is: O3 → A3 → A3.2 → R1/R2/R3 → R1.2/R1.3/R2.2/R3.1 → C1/C2/C3 → C1.2/C1.3/C2.2/C3.2/C4.1 → $2,500/$3,000/$7,500/$10,000/$7,500 (Total $30,500) and O3 → A4 → A4.1/ A4.2 → R1 → R1.2 → C1 → C1.2 → $2,500/$2,500 (Total $5,000). Based on the amount (total $35,500), the directed sub-graphs show which sub-resource cost and resource cost can be reduced, which sub-resource, resource, sub-activities, and activities can be dropped, and lastly, which objective is fully/partially not achievable, i.e., partially objective 3.
DiGraphs on Scenarios 2In scenario 2 (S2), if the government cuts the financial budget by greater than $50,000 to $100,000 or greater than 12.5% to 25%, i.e., no fund support from corporate sponsorships (F3 = $50,000), and the community funding events (F4 = $30,000), the public sector organization will survive by prioritizing its objectives based on the cut in the fund's amount of $80,000. The directed sub-graphs r14-r25, show the directionality and the path is: O3 → A2 → A2.1/A2.2 → R1/R2/R3 → R1.3/R2.2/ R3.1 → C1/C2/C3/C4 → C1.3/C2.2/C3.2/C4.1 → $4,000/$3,000/$7,500/$10,000/$7,500 (Total $32,000); O3 → A3 → A3.2 → R1/R2/R3 → R1.2/R1.3/R2.2/R3.1 → C1/C2/C3 → C1.2/C1.3/C2.2/C3.2/C4.1 → $2,500/$3,000/$7,500/$10,000/$7,500 (Total $30,500); and O3 → A4 → A4.1/ A4.2 → R1 → R1.2 → C1 → C1.2 → $2,500/$2,500 (Total $5,000). Based on the amount (total $67,500), the directed sub-graphs show which sub-resource cost and resource cost can be reduced, which sub-resource, resource, sub-activities, and activities can be dropped, and lastly, which objective is fully/partially not achievable, i.e., partially objective 3.
DiGraphs on Scenarios 3In scenario 3 (S3), if the government cuts the financial budget by greater than $180,000 or greater than 45%, i.e., no fund support from non-profit organizations (F2 = $100,000), corporate sponsorships (F3 = $50,000), and the community funding events (F4 = $30,000), the public sector organization will survive by prioritizing its objectives based on the cut in the fund's amount of $180,000. The directed sub-graphs r7-r25, show the directionality and the path is: O2 → A1 → A1.2 → R1/R2 → R1.1/R1.2/R2.1/R2.3 → C1/C2/C4 → C1.1/C1.2/C2.1/C2.3/C4.2 → $45,000/$12,500/$12,000/$35,000/$3,000 (Total $107,500); O2 → A3/A4 → A3.1/A4.1 → R1 → R1.2 → C1 → C1.2 → $2,500/$2,500 (Total 5,000); O3 → A2 → A2.1/A2.2 → R1/R2/R3 → R1.3/R2.2/ R3.1 → C1/C2/C3/C4 → C1.3/C2.2/C3.2/C4.1 → $4,000/$3,000/$7,500/$10,000/$7,500 (Total $32,000); O3 → A3 → A3.2 → R1/R2/R3 → R1.2/R1.3/R2.2/R3.1 → C1/C2/C3 → C1.2/C1.3/C2.2/C3.2/C4.1 → $2,500/$3,000/$7,500/$10,000/$7,500 (Total $30,500); and O3 → A4 → A4.1/ A4.2 → R1 → R1.2 → C1 → C1.2 → $2,500/$2,500 (Total $5,000). Based on the amount (total $180,000), the directed sub-graphs show which sub-resource cost and resource cost can be reduced, which sub-resource, resource, sub-activities, and activities can be dropped, and lastly, which objective is fully/partially not achievable. Objective 2 (O2) and Objective 3 (O3) are not achievable because of the significant cuts of funds from the government or funding agencies.
There is a notable gap in theoretical evidence supporting the use of technical tools in public budgeting to facilitate real-world decision-making within the existing budget literature. The findings show that cognitive biases often prevent the political and administrative decision-makers from fully understanding both the theoretical and practical aspects of public budgeting to interpret complex budgeting information, resulting in suboptimal decisions. Unlike decision theory or public choice theory—which primarily focus on rational optimization and voter–politician interactions—impression management theory (IMT), directly addresses how information is presented and perceived. The current study demonstrated the budgeting process by using IMT, which enhanced the utility of the budgeting process to visualize complex relationships, identify critical vertices and edges, analyze the proper resource allocation, graphically communicate complex information, identify potential risks due to fund cuts, and support decision-making. This study tried to link the program objectives with the choices of alternative resource allocation for public sector organizations, based on the amount, the directed sub-graphs show which sub-resource cost and resource cost can be reduced, which sub-resource, resource, sub-activities, and activities need to be discontinued, and lastly, which objective is entirely/partially not achievable because of the significant cuts of funds from the government or funding agencies. A key indicative result shows that objective (i.e., O2 & O3) becomes only partially achievable when costs are reduced (i.e. by more than 40%), demonstrating the tool’s ability to forecast the practical consequences of funding constraints.
The public budgeting heavily depends on how complex financial information is communicated to stakeholders. IMT, therefore provides a more appropriate and theoretically grounded lens for understanding how visualization shapes interpretation and decision-making. The DiGraph, the structured-visual technique, will help the political and administrative decision-makers while sanctioning and implementing the public budget, developed by the treasurer or finance directors of the public sector organizations, enabling more transparency, helping the stakeholders visualize complex relationships and support decision-making. This technique will also help with effective collaboration, community engagement, securing sufficient funding, strengthening the fiscal discipline and monitoring and evaluation for public budgeting processes.
Muhammad Irfan Javaid: conceptualization, investigation, methodology, resources, supervision, writing – original draft preparation, writing – review & editing. Muhammad Imran Farooq: data curation, formal analysis, software, writing – review & editing. Muhammad Raza Iqbal: validation, visualization, writing – review & editing.
The authors of the manuscript have no financial or non-financial conflict of interest in the subject matter or materials discussed in this manuscript.
Data supporting the findings of this study will be made available by the corresponding author upon request.
No funding has been received for this research.
The authors did not used any type of generative artificial intelligence software for this research.
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Appendix
Matrix for Directed Graphs
|
Row # |
Objectives |
Activities |
Sub Activities |
Resources |
Sub Resources |
Resources Cost |
Sub Resources Cost |
Cost in USD |
|---|---|---|---|---|---|---|---|---|
|
r1 |
O1: Reduce chronic diseases |
A1: Health Screening & Monitoring |
A1.1 Monthly health screening events |
R1: Human Resources |
R1.1 Healthcare professionals, like doctors, nurses, dietitians |
C1: Personnel Costs ($210,000) |
C1.1 Salaries for healthcare professionals: $150,000 |
$ 105,000 |
|
r2 |
O1: Reduce chronic diseases |
A1: Health Screening & Monitoring |
A1.1 Monthly health screening events |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics |
C1: Personnel Costs ($210,000) |
C1.2 Salaries for Administrative staff: $50,000 |
$ 25,000 |
|
r3 |
O1: Reduce chronic diseases |
A1: Health Screening & Monitoring |
A1.1 Monthly health screening events |
R2: Material Resources |
R2.1 Medical supplies |
C2: Material Costs ($90,000) |
C2.1 Medical supplies: $40,000 |
$ 28,000 |
|
r4 |
O1: Reduce chronic diseases |
A1: Health Screening & Monitoring |
A1.1 Monthly health screening events |
R3: Facilities |
R3.2 Office space and other for administrative activities |
C3: Facility Costs ($70,000) |
C3.1 Office rentals: $40,000 |
$ 40,000 |
|
r5 |
O1: Reduce chronic diseases |
A1: Health Screening & Monitoring |
A1.1 Monthly health screening events |
R3: Facilities |
R3.2 Office space and other for administrative activities |
C3: Facility Costs ($70,000) |
C3.3 Office expenses: $10,000 |
$ 10,000 |
|
r6 |
O1: Reduce chronic diseases |
A1: Health Screening & Monitoring |
A1.1 Monthly health screening events |
R3: Facilities |
R3.2 Office space and other for administrative activities |
C4: Miscellaneous Costs ($25,000) |
C4.2 Transportation & logistics: $10,000 |
$ 7,000 |
|
r7 |
O2: Health fairs & mobile clinics |
A1: Health Screening & Monitoring |
A1.2 Establish mobile clinics |
R1: Human Resources |
R1.1 Healthcare professionals, like, doctors, nurses, dietitians |
C1: Personnel Costs ($210,000) |
C1.1 Salaries for healthcare professionals: $150,000 |
$ 45,000 |
|
r8 |
O2: Health fairs & mobile clinics |
A1: Health Screening & Monitoring |
A1.2 Establish mobile clinics |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics |
C1: Personnel Costs ($210,000) |
C1.2 Salaries for Administrative staff: $50,000 |
$ 12,500 |
|
r9 |
O2: Health fairs & mobile clinics |
A1: Health Screening & Monitoring |
A1.2 Establish mobile clinics |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics |
C4: Miscellaneous Costs ($25,000) |
C4.2 Transportation & logistics: $10,000 |
$ 3,000 |
|
r10 |
O2: Health fairs & mobile clinics |
A1: Health Screening & Monitoring |
A1.2 Establish mobile clinics |
R2: Material Resources |
R2.1 Medical supplies |
C2: Material Costs ($90,000) |
C2.1 Medical supplies: $40,000 |
$ 12,000 |
|
r11 |
O2: Health fairs & mobile clinics |
A1: Health Screening & Monitoring |
A1.2 Establish mobile clinics |
R2: Material Resources |
R2.3 Equipment for mobile clinics |
C2: Material Costs ($90,000) |
C2.3 Mobile clinic equipment: $35,000 |
$ 35,000 |
|
r12 |
O2: Health fairs & mobile clinics |
A3: Collaboration & Partnerships |
A3.1 Partner with local healthcare |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics |
C1: Personnel Costs ($210,000) |
C1.2 Salaries for Administrative staff: $50,000 |
$ 2,500 |
|
r13 |
O2: Health fairs & mobile clinics |
A4: Community Engagement |
A4.1 Form community health committees |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics |
C1: Personnel Costs ($210,000) |
C1.2 Salaries for Administrative staff: $50,000 |
$ 2,500 |
|
r14 |
O3: Improve health literacy |
A2: Health Education |
A2.1 Organize weekly workshops |
R1: Human Resources |
R1.3 Volunteers |
C1: Personnel Costs ($210,000) |
C1.3 Volunteer training & stipends: $10,000 |
$ 4,000 |
|
r15 |
O3: Improve health literacy |
A2: Health Education |
A2.1 Organize weekly workshops |
R3: Facilities |
R3.1 Venues for health fairs & workshops |
C3: Facility Costs ($70,000) |
|
$ 10,000 |
|
r16 |
O3: Improve health literacy |
A2: Health Education |
A2.2 Distribute pamphlets |
R1: Human Resources |
R1.3 Volunteers |
C1: Personnel Costs ($210,000) |
C1.3 Volunteer training & stipends: $10,000 |
$ 3,000 |
|
r17 |
O3: Improve health literacy |
A2: Health Education |
A2.2 Distribute pamphlets |
R2: Material Resources |
R2.2 Educational materials |
C2: Material Costs ($90,000) |
C2.2 Educational materials: $15,000 |
$ 7,500 |
|
r18 |
O3: Improve health literacy |
A2: Health Education |
A2.2 Distribute pamphlets |
R2: Material Resources |
R2.2 Educational materials |
C4: Miscellaneous Costs ($25,000) |
C4.1 Marketing & promotions: $15,000 |
$ 7,500 |
|
r19 |
O3: Improve health literacy |
A3: Collaboration & Partnerships |
A3.2 Implement health programs |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics. |
C1: Personnel Costs ($210,000) |
C1.2 Salaries for Administrative staff: $50,000 |
$ 2,500 |
|
r20 |
O3: Improve health literacy |
A3: Collaboration & Partnerships |
A3.2 Implement health programs |
R1: Human Resources |
R1.3 Volunteers |
C1: Personnel Costs ($210,000) |
C1.3 Volunteer training & stipends: $10,000 |
$ 3,000 |
|
r21 |
O3: Improve health literacy |
A3: Collaboration & Partnerships |
A3.2 Implement health programs |
R2: Material Resources |
R2.2 Educational materials |
C2: Material Costs ($90,000) |
C2.2 Educational materials: $15,000 |
$ 7,500 |
|
r22 |
O3: Improve health literacy |
A3: Collaboration & Partnerships |
A3.2 Implement health programs |
R2: Material Resources |
R2.2 Educational materials |
C4: Miscellaneous Costs ($25,000) |
C4.1 Marketing & promotions: $15,000 |
$ 7,500 |
|
r23 |
O3: Improve health literacy |
A3: Collaboration & Partnerships |
A3.2 Implement health programs |
R3: Facilities |
R3.1 Venues for health fairs & workshops |
C3: Facility Costs ($70,000) |
C3.2 Venue rentals: $20,000 |
$ 10,000 |
|
r24 |
O3: Improve health literacy |
A4: Community Engagement |
A4.1 Form community health committees |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics. |
C1: Personnel Costs ($210,000) |
C1.2 Administrative staff: $50,000 |
$ 2,500 |
|
r25 |
O3: Improve health literacy |
A4: Community Engagement |
A4.2 Launch social media campaigns |
R1: Human Resources |
R1.2 Administrative staff for coordination & logistics. |
C1: Personnel Costs ($210,000) |
C1.2 Administrative staff: $50,000 |
$ 2,500 |